The Art of the Great Media Interview
The ultimate playbook for mastering media interviews
An online, on-demand media training course by Warren Weeks
“With this course, you have access to the same world-class media training lessons I’ve delivered to thousands of people around the world over the past three decades.” — Warren Weeks
C$249
RAVE REVIEWS
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"This is one of the most well-designed and engaging online courses we've seen. It's now a core offering for all our designated spokespeople."
Laurie Swinton
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"Warren has knocked this one out of the park. I love how it is broken down into segments, allowing you to focus on what you need, when you need it."
Steve Kee
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"Felt as if he was presenting right in front of me. Lots of valuable, practical tips with examples."
Naveen Senthamilselvan
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"Warren is a wealth of knowledge and experience. To have on-demand access to his wisdom through this course is priceless."
Carter Hutton
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"This course is spectacular. It's a necessity for anyone who interacts with the media but is also massively beneficial for anyone who champions their organization."
David Silvestro
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"The platform is user-friendly and allows to to easily access all the resources you need for successful media interviews, in one place."
Claire Martin
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"The pacing was just right, with a blend of videos and lesson material. I loved all his real-world examples."
Chloë Grande
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"The practical tips, using real-life examples, make the principles easy to apply and the course would benefit anyone whose duties involve sharing information with the public."
Rita Sittler, Administrative Services Manager, Medicine Hat Police Service
WHAT WILL YOU LEARN IN THIS COURSE?
How to prepare for an interview like the pros doHow to adopt the right mindset for media interviewsThe most common interview missteps and how to avoid themHow to craft succinct, compelling messages that will resonate with the mediaCautionary tales from real-world stories and what you can learn from themWhat are reporters looking for (the drivers of news) and how to use this infoWhat a journalist hears during your interviewHow to anticipate the questions they’re likely to askHow to think like a journalist to become a better spokesperson
Specific tips for print, radio and TV interviewsHow to deal with nervousnessHow to handle hypothetical and speculative questionsBlocking and bridging and how to do it effectivelyHow to deal with difficult/argumentative reportersWhat to do instead of saying ‘No comment’What to do after your media interview is overWhat to do if you've had a bad interview experienceStep-by-step tactics for writing great key messages
MEET WARREN WEEKS
Warren Weeks sold his first newspaper to his grandmother at the age of 5, he was Wayne Gretzky’s PR handler for a day in 1998 and over the past 30 years, has become one of the world’s most in-demand and trusted media training coaches. Thousands of spokespeople from a wide range of industries have called on him to learn how to take greater control over their media interviews and to improve their media relations outcomes.
Warren holds a Masters degree in Journalism from Western University (1993) and started his career working in print and TV journalism. Warren has run his own media relations business since 2003 and has worked with hundreds of clients, including Shopify, RBC, Gymshark, Manulife, Brookfield, the Canadian Dental Association and many more. He’s a frequent conference speaker on the topics of media relations and crisis management and he hosts two podcasts: The Warren Weeks Show and Reputation Town. Warren is the creator and facilitator of The Art of the Great Media Interview online course.
Adopt the right mindset for media relations success
Downloadable PDFs, worksheets and checklists
Understand how to think like a journalist to better prepare for interviews
Step-by-step guides to help you craft great messages for media interviews
Tips for handling media responses in controversial and crisis situations
Step-by-step breakdowns and analyses of good and bad interview examples
A 700-MEMBER COMMUNITY
There are more than 700 students from around the world in our online media training courses. Our level of student satisfaction is exceptional. Numerous organizations continue to use the course to media train their new hires. Within the community, members can ask questions, share media relations tips and stories and more. There are also occasional office hours and you can use the chat function to ask Warren a media relations question any time. This course contains everything you will ever need to understand the media relations process and to successfully prepare for and execute media interviews in any format.
THE ART OF THE GREAT MEDIA INTERVIEW MOBILE APP
Once you purchase the course, you will also have access to it via our mobile app (for iOS and Android). The app gives you seamless, user-friendly access to all of the course’s tips, lessons, strategies, case studies and checklists on your phone.
With the app, you’ll be able to level up your media relations game anywhere and anytime.
AN INVESTMENT IN YOUR FUTURE MEDIA COVERAGE
C$249
Gain permanent access to this content for a one-time purchase of C$249. No subscriptions. No expiry date. World-class media training content at a tiny fraction of the cost of in-person training. Learn your way at your pace and revisit the lessons whenever you need them. And if this content isn’t for you, I will refund 100% of your purchase within 30 days.
JOIN THE ART OF THE GREAT MEDIA INTERVIEW
Learn how to prepare for media interviews like the pros do
Take greater control of your media coverage
Learn how to write great key messages for any media interview
Increase your confidence in media interview situations
Enjoy permanent access to a world-class media training program on your desktop, laptop or phone
Take advantage of the community element to ask questions, participate in office-hours and learn from the experiences of other members
100% money back guarantee - if you decide this content is not for you, I will gladly refund your purchase within 30 days
FREQUENTLY ASKED QUESTIONS
Q: What is the main purpose of this course content?
A: The main purpose of this course is to provide media spokespeople with the skills, insights and strategies to prepare for and execute significantly better media interviews which will result in superior media coverage.
Q: What skill level is the content geared toward?
A: One of the things I’m most proud of is that this content will be valuable and relevant to both rookie and experienced spokespeople alike. You don’t need to have any media relations experience to benefit from this course. However, if you’ve done lots of interviews before, you will still benefit from the unique viewpoints and insights in this content.
Q: How long does it take to go through all of the course content?
A: While this will vary for each person and will depend on whether you are taking notes, etc., to consume all of the written and video content in one sitting would take approximately three to four hours.
Q: How long do I have access to the course content?
A: Once you have purchased the course, you have lifetime access to this content. There is no deadline to complete the course and the content never expires.
Q: I heard there is a community element with this course. What’s that all about?
A: Yes, in addition to the course content, each participant also gets automatic access to our private network, called Return on Communications Knowledge (ROCK). This is a community of like-minded professionals who are all looking to improve their media interview skills. There is no obligation to take part in the community. But if you want to, you will have the ability to comment on posts, network with other members, share insights and ideas about media relations and participate in events such as office hours, interviews with special guests, prize giveaways and more.
Q: Is the course content static? Once I’ve gone through it, is that it?
A: I am committed to continuing to update and supplement the course content as it makes sense over time. I have already added two new lessons since the launch of the course. Participants are also encouraged to let me know if there are lessons/topics they’d like to see added to the course and I will create it for them.
Q: The price of this course seems low compared to an in-person training session. Is this just a slimmed down version of your in-person/Zoom training?
A: I can confidently state that this content reflects my best and most current thinking about how to conduct great media interviews. So no, this is not a slimmed down version. This is the real deal. This content very closely mirrors the content I cover in a live session. I wanted to make this content available to as wide a group as possible to help as many people as I can.
Q: Can I share this content with my colleagues at my office?
A: Each person who accesses this content needs to purchase an individual seat/license to use it.
Q: I’m a communications manager/director and I’d like to provide our organization’s spokespeople with access to this content. Can we get a discount for buying multiple licenses?
A: Absolutely. Discounts are available for organizations purchasing five or more seats. Please email me at warren at weeksmedia dot ca to connect and I will create a custom discount code for your organization to use for this purpose.
Q: I need media training as part of our company’s crisis readiness training. Is this content suitable for that purpose?
A: Definitely. The tools and strategies outlined in this course are applicable for all types of media interactions. And you will notice that many of the examples and case studies from the course content are based on real-life crisis situations.
Q: Does this content focus on just interview tactics or does it also include things like how to write great messages as well?
A: So glad you asked. The content covers EVERYTHING from adopting the right media relations mindset to interview preparation, crafting great content, what to do during the interview, tips for various media interview formats (print, radio and TV) and what to do after the interview.
Q: Do I access this content from my computer or from my phone?
A: You have the option to access it both ways. The desktop/laptop platform is elegant and easy-to-use. And if you go to the ‘About’ tab once you’re in the workshop, scroll down to the bottom of the page and you will notice a box you can use to text yourself a link to our app. Download the app and then you will have the exact same content on your smartphone (iOS and Android only at this time).
Q: I have an idea for a topic that’s related to media interviews but it’s not in this course. Would you be willing to create this content?
A: You bet. Let me know what you’d like to see added and I will create it for you.